Twenty Four Seven Hotels Partners with Shiny to Provide Digital Tipping For Associates
NEWPORT BEACH, Calif., April 3, 2024—Officials of Twenty Four Seven Hotels, a third-party hospitality management company for premium-branded, select-service and lifestyle hotel segments in the western U.S., today announced that it has partnered with Shiny, a leading digital tipping platform, to provide services for more than 450 associates across its 30 hotel portfolio. The service is available across multiple hotel departments, including housekeeping and more.
“With one of the tightest labor markets in industry history and ever rising costs, it has become increasingly important for us to recognize the efforts put forth by our associates,” said David Wani, CEO, Twenty Four Seven Hotels. “We believe that by consistently rejecting the status quo and insisting that we can always improve and innovate, we conquer complacency—and ultimately improve the efficiency and effectiveness of our operation. Along with our Daily Pay program, this is another example of the additional efforts we take to ensure our employees are among the most satisfied in the industry.”
The Shiny platform offers a convenient digital tipping solution, eliminating the need for cash while ensuring that housekeepers and other hotel associates, often neglected in the tipping process, can earn gratuities. Shiny offers a data driven platform that automates tip matching while providing analysis used to run more productive operations, and hotels can launch the service within a matter of days of contract. Guests can make a secured payment with an itemized receipt. Using AI, Shiny prompts guests to leave an external review when they have a positive hotel experience, another benefit for the property. Associates utilizing Shiny can enjoy an additional $3 to $10 in hourly wages, depending on brand sector, based on results from the company’s existing portfolio.
“While the additional financial incentive obviously speaks for itself, we have found that most associates are equally motivated by the kind words and positive reviews left by satisfied guests,” said Rebecca Robinson, co-founder, Shiny. “Hotel associates, from housekeeping to front desk, often are unsung heroes, there to provide that extra spark of hospitality to travelers. Shiny allows guests to show just how much those acts mean to them.”
About Shiny
Shiny is a digital tipping and productivity platform for hotels founded by industry veterans Rebecca Robinson and Gwen Johnson. The company was founded in 2021 to solve a simple problem: alleviate labor challenges by modernizing hospitality operations. To date, Shiny has served hotels across various levels of service, including boutique and luxury with brands like Hyatt, Hilton and Marriott by prioritizing the well-being of hotel associates. Shiny motivates associates and improves retention rates. Guests receive an elevated experience and operators see immediate and tangible value. For more information on Shiny, visit stayshiny.co.
About Twenty Four Seven Hotels
Twenty Four Seven Hotels is a third-party management company that delivers highly specialized services in hotel operations, investment and development. Founded in 2004, the company specializes in the premium brand select-service & lifestyle segments. The company partners with premium hospitality brands including Marriott, Hilton, Hyatt, IHG and Choice. Twenty Four Seven Hotel’s current portfolio includes 30 hotels in seven states with approximately 3,500 rooms. For more information on Twenty Four Seven Hotels, visit www.247hotels.com.