Hotel Management & Development

Opportunity:

Executed an optimal pre-opening revenue ramp up and operations of burgeoning hotel brand with a limited corporate preferred base to maximize owner return on investment.

Execution:

• Implemented a proactive presell strategy allowing the property to achieve 23% of its revenue in group bookings. Achieved a 110 RevPAR Index on an aspiration competitive set of well-known brands within the first 90 days of opening.
• Launched enhanced digital marketing efforts targeting a highly qualified audience to produce a 59:1 ROI with direct bookings yielding higher ADR.
• Optimized operations to overcome the challenges of opening a new hotel as well as significant labor and supply chain issues associated with macro-economic issues and drive a $3M GOP.
• A focus and commitment to the highest service standards resulted in the hotel being recognized in the top 3 of the brand for guest experience in 2022.

Unparalleled First Year Results:

• 16% above in revenue, $1M over budget
• $2.3M NOI, a 21% increase over budget
• $29M valuation, $250K per key based on first year NOI

Opportunity:

Partnered on a hotel acquisition opportunity with intent to convert to a Marriott brand to fill a gap in a premier Southern California coastal market with ongoing management of the hotel.

Execution:

• Spearheaded the brand selection, renovation, and pre-opening to deliver a successful hotel rebrand and conversion to Marriott with a presence on marriott.com.
• Focused expertise and market intelligence drove a strong RevPAR of $225 at a RevPAR Index of 104 in an aspirational boutique competitive set in 2022 versus vs. the 2019 pre-acquisition RevPAR of $153 and a RevPAR Index of 74.
• Implemented operational efficiencies to manage labor and expenses resulting in positive flow through with a $1.14 million NOI.

Maximized Investor Returns:

• 4x return on investment at an exit of $14.65M
• 100% increase in capital gains in only 18 months

Opportunity:

Identified an undervalued investment opportunity in a top Southern California market which provided the investor with a high growth investment opportunity.

Execution:

• Provided improved business and revenue strategies to achieve an optimal sales mix, achieving 90.0% increase in RevPAR and 5.0% increase in RevPAR Index; contributing to the hotel exceeding budgeted revenue by 50.0% to maximize return on investment.
• Upon the management transition, we implemented operational efficiencies, even with labor rate pressure and supply chain issues, to significantly impact the bottom line and drive a 52.0% GOP.
• Focus and commitment to the highest service standards resulted in the hotel ranking in the top 25% of brand ITR for 2022.

Maximized Investor Returns:

• 34% hotel valuation increase in three years, from $1.7M NOI in 2019 to $3M NOI in 2022

In 2016, the U.S. got its first MOXY hotel located in Tempe, Arizona with 24seven Hotels helping behind the scenes to bring this exciting project to life and set the stage for what would become the brand’s extraordinary future demand.  

As a trusted and approved Marriott third-party management partner, 24seven Hotels worked directly with Marriott’s Chief Development Officers to establish the franchise in the U.S., converting a motel and determining the new hotel’s design.  

The result, a converted hotel with a fresh experience. It’s funky and playful, minimalist but user-friendly, and socially oriented—an adult’s dream playground. As of 2022, there are more than 30 MOXY hotels in the United States.